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Branding other than PAY PER CLICK (PPC) ads
- Somya Singhal
Branding other than PAY PER CLICK (PPC) ads
What is Pay-Per-Click?
You've undoubtedly heard of "Pay-Per-Click Advertising" if you know a thing or two about digital and internet marketing. Using this marketing technique, companies pay every time a user hits their online advertisement.
To summarise, Pay-Per-Click is a reasonably popular type of internet advertising. There are several reasons why so many companies choose the PPC approach.
- It provides simple means to track clicks, impressions, and conversions;
- You only pay for clicks; and
- It provides a quick and easy way to market your services utilising digital and online advertising.
As per a fact
The top 3 paid ad spots get 46% of the clicks on page Even with the strongest SEO strategy in the world, bought clicks will still significantly outweigh organic hits.
Problems with PPC Campaign
- Not Concentrating on the Correct Audience
- Sales don't necessarily result from clicks and visits to your pages
- If you don't keep track of your plan, there's a risk you could be squandering your money
- An efficient and well-targeted PPC campaign requires a lot of time and work to plan.
Need of Alternative to PPC
- PPC Is Difficult to Manage
- Sales procedure has several steps
- Low Conversion Rate
- Cannot Afford to Make a Competitive Offer
Effective Marketing Alternatives to PPC Advertisement
As marketing is known for experiments and in order to reach varied audience we have to be present where the audience spend most of their times and many marketing tactics may frequently complement to each another as well, the data says that growing search share has been slowly moving to organic social sites searches with 25% market in overall search. So lets look into other techniques which have been proven effective:
YouTube Ads are yet another substitute for Google Pay-Per-Click advertisements. You may reach their 1.3 billion-strong audience by using YouTube Ads. YouTube is watched daily by about 8 out of 10 individuals in the 18 to 49 age range, so your advertisements will be seen by a large number of potential clients.
Most businesses merely invest $10 per day in a local YouTube campaign. YouTube advertisements are a great alternative to PPC since you only pay when someone watches your video or clicks one of your call-to-action buttons, cards, or banners. You can always change your budget.
Marketing Your Reputation
In essence, reputation marketing involves enhancing a more favorable perception of your company in order to promote it. You must thus appreciate what consumers and clients are saying about your services, whether it be through Yelp reviews, social media comments, or conventional media.
This is crucial since it enables you to enhance both your company's and personal reputation. Here are some practical tactics you may use to improve your brand's reputation and image:
Create a Google My Business account. Creating this profile might raise your search ranking and make you more noticeable.
Respectfully respond to any bad reviews. Customers' trust may be increased by being proactive about upgrading and interacting.
By allowing consumers to leave comments, try to get positive evaluations. You may accomplish this through online surveys, website feedback, and comment cards at retail locations.
Make local SEO a priority by optimising your website. Produce articles based on current affairs or neighbourhood news. Add regional or place-specific keywords and information to your site's location pages.
The beautiful thing about email marketing is that it can complement PPC just as well as it can be used in place of it. PPC Ads can encourage more people to sign up for emails, but leveraging email data can also benefit PPC Ads. This is a successful tactic that is essentially "cross-channel marketing."
Content marketing on Social Media
Statistics show that content marketing, which includes social media material, often costs significantly less than other forms of promotion and may provide three times as many leads. So, begin developing a social media content marketing plan if you're seeking for a powerful but less expensive PPC option.
Using your company's own website to generate sales is possible with content or blog marketing, an alternative to PPC. As a part of your blog promotion plan, you may also guest write on other people's blogs.
According to data from Oberlo Impact, investing in blogging will not only increase your return on investment (ROI), but it will also increase your chances of connecting with customers as PPC advertising is ignored by roughly 80% of consumers, making blogging a wiser choice than pay-per-click.
There is no one best way to sell your company via digital channels, so keep that in mind while you search. It's crucial that you sell your business through a variety of channels in order to reach distinct populations with various wants.