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SaaS Founder Question: What is more important to enterprise SaaS customers, pricing or features?
Both pricing and features are important to enterprise SaaS customers, but the relative importance can vary depending on the specific needs of the enterprise and the stage of the buying process. In the early stages of the buying process, features tend to be more important as customers are evaluating different solutions and determining the best fit. In the later stages, pricing becomes more important as customers compare costs and look for the best value. Enterprise customers also consider the Total Cost of Ownership over time, making pricing always an important factor in the decision-making process.