Acknowledging competition from ChatGPT, Google Execs and CEO Pichai, pitch AI to investors

Google CEO Sundar Pichai announced during Google's Thursday earning's call, that the company plans to integrate advanced AI capabilities into its search engine. Google is currently testing these features among employees through a "code red" strategy to compete with ChatGPT, a well-known chatbot supported by Microsoft. The features include a chatbot called "Apprentice Bard" and new search engine interfaces designed for Q&A style usage.

Pichai stated that Google intends to launch the massive language model in the near future in order to receive more input. During the company's fourth-quarter earnings call, the topic of AI was frequently discussed by executives. Pichai described AI as "the most significant technology we are currently working on" in his opening remarks. The focus on AI is a response to challenges faced by the company in its core advertising business and increasing competition from a long-standing rival.

Pichai also announced that Google will offer new resources and APIs for developers, artists, and partners to unlock new opportunities with AI. He added that the models are "extraordinary for creating, building, and summarizing."